Management Team
Graham Russell - Chief Executive
Graham was a local authority regulator for more than 20 years. His most recent post was head of trading standards and community safety at Staffordshire County Council. He also chaired the partnership of Central England Trading Standards Authorities (CEnTSA), represented trading standards on the West Midlands business crime forum and worked with the DTI on developing regional intelligence units and ScamBuster teams. He also sits on the LBRO board.
Sarah Smith - Director
Sarah leads LBRO's team of technical experts in local better regulation. She is responsible for the development and operation of Primary Authority - the scheme that improves consistency for businesses trading across council boundaries. Her portfolio includes the implementation of civil sanctions and the Trading Places programme that brings together businesses and regulators to encourage innovative approaches to compliance. Prior to joining LBRO she worked in local government in a variety of leadership, policy and operational roles. She also worked on behalf of local authorities in the West Midlands to design and deliver innovative approaches to sharing services. Sarah is a trading standards professional, a member of the Trading Standards Institute (TSI), and was until recently a non-executive director of TSI.
